Giving Back: How Service Pays Off In The Long Run

April 12, 2019 Lydia Adams

Mangrove Tree Planting - giving back

Giving back has become one of those catchphrases you hear more and more in our modern workplaces, but how does giving back actually affect organizations in the long run? Glad you asked, as we've come to learn ourselves that focusing on service pays off in the long run.

Why Focus on Giving Back? How This Service Pays Off

Many organizations want to give back to their communities but maybe haven’t had the time or been able to make the effort to add this key differentiator to their company culture. But they really should. Here’s why.

Besides the benefit of helping others, giving back can propel you in other areas — from increasing revenue to recruiting top talent. Being socially responsible is not only great for the bottom line but also boosts employee morale. Supporting a noble cause reaps more profits than just brand building or positioning a company as a reputable one. 

More: Find out how to  Retain Employees Through Company Culture.

Create an Environment Where Employees Feel Engaged

Employee Motivation and Enhanced Productivity

Employees prefer working in companies that have a name in the market for doing something good. If your company work toward initiatives that make your community a better place, it makes employees feel proud and motivates them to stick around for years to come. Employees tend to become more engaged, responsive and productive.

Quality Talent Acquisition & Retention

A company is as successful as the people working for it. Every organization desires to attract, hire and retain the best talent in the market. If a company is well-regarded for their work in the community, the brightest minds will be keen to join in.

focus on service pays off

Give Back & Watch Your Customers Roll In

Expanded Range Of Your Potential Customer Market - Service Pays Off

When you are involved in corporate social responsibility initiatives, you become notable to your community, industry and yes, even potential customers. You are able to expand your network, gain new customers and do good at the same time. Why not?

Your Customers Feel Good About Working With You

Given the number of options customers have today, it becomes very difficult for them to stay loyal to a particular brand. However, we are all more inclined towards the virtuous. Allow your customers to feel good about doing business with you and they are more likely to stick around

Customers Become Brand Advocates - Giving Back Service Pays Off

Positive customer testimonials are an amazing marketing tool that makes your brand be noticeable. When loyal customers rave about your brand, you’re automatically turned into a magnet for new customers.

 

You'll see great rewards by instituting a culture of giving back. Giving back is one of the three pillars of Personiv. Take a look at a few of our recent projects.

Previous Resource
Investing In Your People
Investing In Your People

What does it mean to invest in your people? It's not just about ping pong tables and happy hours. With just...

Next Article
Everywhere & Always On: How Tech Support is Changing
Everywhere & Always On: How Tech Support is Changing

You may have noticed that customers today want it all: quick answers and detailed explanations, always-on s...

×

Get More Great Content. Sign up for our newsletter.

First Name
Last Name
Thank you for subscribing!
Error - something went wrong!