Before you have potential customers, how do you look for inefficiencies in your accounting process, product or service? what's the call to action? If you're Brent Chadwick of Plaid Pantry you save time to get out of the office and into the field (or the store, rather). On this "know your business better" video episode of the CFO Weekly podcast, Brent talks about the time when he joined Plain Pantry, a chain of convenience stores in the Northwest, the first thing he did was spend time working in their store locations to discover what could be improved.
This meant running the register, selling soft drinks and shadowing the store managers--living the day-to-day to uncover the how of the small business.
His plan paid off after finding 400,000 sheets of paper that didn't need to be printed, $15K that didn't need to be spent and a 401K that simply needed to be changed.
Watch the whole "know your business better" video content episode and learn more here.