One of the biggest transformations a company can make is transitioning from reseller to manufacturer. The decision certainly has its challenges, but it also has its benefits. Rick Mills of Headsets.com recently helped his company make this transition and was a guest on CFO Weekly to share his experience in this "transitioning from reseller to manufacturer" video episode.
What did they gain by becoming a manufacturer? Mainly, a higher level of control.
Control over the supply chain and over the amount of product they were producing now allows them to scale as the market dictates. And, control over their marketing.
Now they know that when they market, all those dollars come back in the form of sales.
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