The Ledger No. 38: Employee Experience

February 23, 2022 Sarah Dameron

business leadership team talking about how to foster a positive employee experience in the organization

Welcome to The Ledger where we sum up the latest finance and accounting news and trends for you. On this week’s entry, we’re diving into the topic of employee experience and how providing top-notch EX is more than just lip service. Read on to explore how to grow employee engagement through corporate giving, how to engage your employees like a marketer, the top employee experience trends that drive company growth, and how to build a positive employee experience.

The Weekly Ledger positive employee experience

Rethink Employee Engagement by Giving Back

2022 is the year that companies will have to “embrace the opportunities to rethink old ways of hiring, employee engagement, and how business is done” according to Daniel Zhao, Senior Economist at Glassdoor. And as organizations restrategize their recruitment and retention tactics, here’s one thing to consider: corporate giving. A recent study found that 96 percent of companies find that employees who volunteer in their communities are more engaged than fellow employees who do not. So how can companies leverage this intel?

  • Foster a culture of volunteerism. Companies need to be flexible and allow employees to volunteer during work hours.

  • Measure your impact. Consider establishing volunteerism goals.

  • Hand employees the keys. Empower them to make a difference in the community where they live.

  • Authenticity counts. Tie corporate funding to employee engagement.

  • Recognize and thank your employees for their generosity. Celebrate those who go above and beyond in fostering positive change in their communities.

To learn more about how to increase employee engagement through giving back, read the full article on CSRWire.com.

Engage Your Employees Like a Marketer

It’s not enough to just retain your employees. Companies must help their team members feel appreciated, recognized, motivated and engaged. A fool-proof way to do this is by thinking like a marketer. Utilizing marketing tactics to recruit, onboard and engage employees can help create a stronger and more competitive workforce. In fact, a July 2021 Gallup report showed that only 36 percent of U.S. employees are engaged. But what about the other 64 percent? Despite a global understanding that employee engagement is good for business, organizations are still following short. Here’s how to increase employee engagement through marketing techniques:

  • Communicate. Hold regular meetings online to share the latest company news and address any concerns that employees have.

  • Increase employee recognition. Social acknowledgment makes employees feel seen and appreciated for their work.

  • Create belonging. Give employee branded merchandise such as tumblers, shirts, hats, pens, etc. – this can be given as part of an onboarding packet.

To explore how to improve employee engagement through marketing tactics, head over to HRDive.com to view the full article.

Top Employee Experience Trends That Drive Company Growth

Cultivating a positive employee experience is not a new concept. However, the pandemic and the Great Resignation added fuel to the fire and forced companies to rethink how they invested in their employees. And with no end to Covid in sight, businesses need to up the ante when it comes to retaining employees and building their company. So, what can we expect this year?

  • Continued demand for flexibility. The pandemic afforded many people the work-life balance they craved.

  • Increased demand for physical and digital workspaces. People want better digital experiences that enable them to collaborate better in-person or in a virtual environment.

  • Increased focus on corporate culture. Culture is one of the biggest contributors to employee satisfaction.

  • Increase demand for benefits that matter. Flashy perks are no longer in; instead, people are demanding healthcare, childcare, education and flexibility.

In unprecedented times, companies need to focus on their one true asset – their employees. To understand what employee experience trends will drive growth this year, read the full article on ToolBox.com.

Designing a Draw-Dropping Employee Experience

EX is the new buzzword floating around organizations these days. And an IDC survey found that 85 percent of respondents agreed that an improved employee experience and higher employee engagement translated to a better customer experience, higher customer satisfaction and higher revenues for their organization. But employee experience goes beyond just making your workers happy. It’s about considering your employees – how they feel about themselves, their responsibilities and the way they exist outside of work. Moreover, EX is an ongoing marathon – it’s a daily progression. Consider this: last year alone, more than 40 percent of the global workforce considered leaving their jobs. As you can see, making EX a priority is key to talent retention. But where do you start?

  • Listen to your employees. Gather feedback and data to drive your decision-making.

  • Keep measurement in mind. Job satisfaction can’t be measured as an absolute value as it’s different for everyone. Instead, look at engagement metrics and net promoter score.

For more on how to build a positive employee experience (EX) strategy, head over to Forbes.com to view the full article.

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