Case Study - Customer Experience

January 14, 2020

Customer Care Case Study:

The client was looking to increase outbound sales conversion for a new customer acquisitions campaign offering TV services. Campaign conversion was steady at 5.8%. All customer segments were yielding the same performance, including those segments with the highest propensity to purchase based on the client's predictive model. The client required an immediate solution to increase sales conversion and to reduce the cost of acquisition in order to ensure channel growth.

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