It's said that creative teams "have to wear a lot of hats"... and that's certainly one business truism that's proven to actually be true. That's partly because the cluster of services under the umbrella of "creative services" resembles a hydra with hundreds of heads, and businesses need a hat to cover every single one of them. Read on to learn about the abundantly clear signs you need to outsource your creative services.
"Creative services" encompasses a lot: creating print and out-of-home advertising, or microsite, website and graphic design. Add in anything having to do with brand identity – logo design, social media graphics and videos, reputation management and even SEO – and you've got a haberdashery on your hands.
Finding a BPO to shoulder at least some portion of this workload just makes sense, and most businesses are already outsourcing creative services in some form another. That's because while it would be fantastic to have an expert for each and every creative service your company needs or offers its clients, few organizations could realistically handle the expense and logistics of such a thing.
Businesses contract with graphic designers, copywriters, web developers and videographers all the time to support in-house teams. Outsourcing with a BPO simply takes that common practice a step further – and offshore. It's the closest thing you can get to making the fantasy of a powerful team of expert talent on-hand a reality.
Here's what to look for if you've been wondering if the time is right to outsource creative services:
1. You Need to Cut Costs
One of the biggest reasons that creative companies choose to outsource is that they need to cut costs to remain competitive. Digital marketing and the creative infrastructure that keeps it running – websites, digital advertising and the like – is here to stay. With the decline of the print industry, rising competition and an innovation cycle that only gets faster, making sure that your dollars are flowing in the right direction is critical.
That's true more now than ever before. In a time where it's critical to contain costs with a strategic resource allocation plan, outsourcing creative services reduce your usual spend significantly without sacrificing quality or derailing your relationships with clients. The savings you'll see – often ranging from 50-75 percent – can be used for reinvestment. Put them toward growth opportunities, new technologies and the facets of your business that add serious value.
2. Your Company is Growing - Expand Your Team by Outsourcing Your Creative Services
Whether it’s acquisitions, mergers or organic growth, when your company expands, so do your needs. As a senior leader, this means hiring more designers and shouldering a heavier workload.
This is an excellent example of the perfect time to outsource.
By allowing a BPO to hire, train and retain qualified talent at a time that you'd normally be navigating that anyway, you can focus your time and efforts into areas where they're needed most.
For instance, during periods of heavy growth, it's imperative to hone your focus on your clients. They are, after all, how you get to where you are! Don't allow yourself to get bogged down with tasks that can successfully and easily be delegated when your focus should be on innovation in customer experience.
3. You Need to Increase Production
Listen: The Reality of Doing More With Less [PODCAST]